"Persuasion is a skill I use every day. Maybe profitable isn't the right word, but I sure have more impact and succeed in doing  my own thing and being a more convincing person in various situations. People listen."

Persuasion is a skill you can actually learn! Really? Yes!

Psychologists know, there are important differences in people's personality which can alter only slightly. Even though, having more impact, more influence, make people listen to you even though you're not a very extravert person is in reach. Your partner, boss, friends, anyone is willing to hear what you have to say. So speak out and be convincing! 

YES! Tell me more about persuasion from a psychologist' perspective!

Know what you want to say

Of course, you need to know what to say. Which words persuade which people? And how can your content and approach strengthen your message.

Know who is listening and why

Knowing your own strenghts and personality and make this fit with the listener or the audience and his or her expectations, motivation or needs

Know how to get, have and hold attention

People have various degree of attention and different reasons why they should listen or not listen to your message. Know how to overcome different setbacks.

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